Branding for the furniture store in Russia.
Preamble: only this store in the city sells furniture from american brands & top designers
Stripes inspired by flag
Stripes for different store's sections: light, textile, furniture for bathroom, tiles.
Why we should show opening and closing time in usual boring style?
America (New York) is near.Idea is very simple: we transferring from NY not only the furniture, but the values f life & lifestyle too.
On ads usual attractions of the city was replaced by famous attractions from New York.That was the first step of advertising campaign.
Second step: New York is already here.